Mr. Ploppy’s Monday Morning Tool List Volume XVII – Press Release Tools

If you have a business and you have news, you need to announce it. Enter PR – public relations…or press releases…that other PR. As search engine marketing evolves towards traditional media marketing, this type of optimization will become more and more important. Understand the old methods of promotion, and it will help you to create effective strategies for new methods of promotion.

Press releases get you into a good habit of writing about and announcing news. These should be archived on your site as well. Use press releases to promote other forms of viral marketing that may be able to bring your site the links and recognition that you will need for higher rankings and growth. Pay for better distribution on the really important releases, and do free releases as practice for a bit of extra exposure. Check out all the places you can distribute (and I’m sure there are many more):

Free Press Release Services

• PR.com promotion
• PRWeb
• 24-7 Press Release
• PR Leap
• Inewswire
• Press World
• PR Newswire Direct
• AddPR
• PRFree
• Rally Cry List

Paid Press Release Services

• PRWeb SEP
• Marketwire
• URL Wire for link development – Eric Ward
• Internet News Bureau
• Bacon’s PR Services
• Enewsrelease PR manager

Public Relations and Press Release Tips

• Lee’s guide to press release optimization
• PrWeb Press Release Tips Template
• Press releases for link development
• DWOZ Press Release Resources
• List of media contacts

Blogs as public relations tools at SEO Chat

• Getting into Google news – WMW Supporter’s forum
• 29 points to an effective press release
• Press release SEO – WPN
• Dramatically boost exposure of press releases
• Creative ways to make your press release work
• Attention grabbing press releases
• Get into Google news
• Public relations at wikipedia

To find out where your press release got picked up at, grab about ten words of it and search in quotes on Google. Hopefully you’ll get a bunch of results, and though many may get filtered, you’ll be able to see what kind of distribution you got.

Need help with your public relations or SEO friendly press releases? Drop me a line